The Vitaminwater Universe
To launch Vitaminwater's new bottles, we created the Vitaminwater Universe, composed of "worlds" based on the labels we wrote.
XXX / Summer Blockbuster
We followed the label’s instructions and created the smash-hit summer blockbuster: Dogs Lost In A Maze That Is Also In Egypt.
Teaser Trailer
Squeezed / Brandon's World
Brandon is a "self-made entrepreneur" who minored in business, has a lot of career advice and little career experience, and refuses to cut his hair. His world began as a phone number on a Squeezed bottle.
When you dial the number on the bottle, you’re greeted by Brandon's assistant, who then promptly puts you (and leaves you) on hold:
When he’s not extremely busy, Brandon is sharing business advice with his dozens of followers on LinkedIn.
Focus / Kiwi-Strawberry University
The Focus bottle featured nonsensical word problems and prompted you to submit your answers to focusanswers@vitaminwater.com.
If you sent anything to the email address on the bottle, you received this auto-reply from “Dr. Professor,” who’s taken a leave of absence from Kiwi-Strawberry University, home of America’s brightest minds.
"We Are K-SU" Promo
K-SU Website
Essential / The Essentials In My Bag
No campaign is complete without a horny influencer.
With Amy Wheeler
Creative Directors: Caleb Jensen, Jimm Lasser