Nike Air Max

In 2019, Nike Air launched the Air Max 720, featuring the biggest air bubble yet. And while creating the biggest air bubble ever is such an important achievement, experimenting with all that big air can be dangerous.

So we created Big Air Safety Training – a series of safety procedures one should adhere to when dealing with Big Air.



With Amy Wheeler

Creative Directors: Caleb Jensen, Jimm Lasser

Directed by: Vania Heyman, Gal Muggia