Vitaminwater Fire + Ice
When two new flavors joined the Vitaminwater Universe, Fire and Ice, we created corresponding worlds for each bottle, which by no means reflect our opinions on the flavors of Vitaminwater Fire and Vitaminwater Ice (not good).
Ice / Tommy Lavender’s Ex Museum
Few things can make your blood run cold quite like memories of a past relationship. And you can bury those painful memories. Or you can do what broken-hearted people have done for centuries: channel them into your art.
We commissioned the “lothario of the art world” Tommy Lavender to curate a museum dedicated to failed relationships. Consisting of six Ex-hibits, Tommy Lavender’s Ex Museum is a chilling journey through heartbreak.
Ex Museum Teaser
Virtual Ex-hibits
Ex-hibit #1: The Room of Reflection
Ex-hibit #2: Cold, Calculated
Ex-hibit #3: Sit Back and Wallow
Ex-hibit #4: Iced Out
Ex-hibit #5: My Ex’s Heart
Ex-hibit #6: MEH-TV Weather Station
Fire / Xtreme Urban Farming
The spicy-watermelon-lime flavor of Vitaminwater Fire does not exist in the natural world. It can only be found deep in the pits of Hell. But Todd Hades and his team managed to replicate the flavor with one of the greatest innovations in horticulture: The Pepper Melon. We documented their process on the unsyndicated reality TV series: Xtreme Urban Farming: The Journey To The Pepper Melon.
TV
With Amy Wheeler
Creative Directors: Caleb Jensen, Jimm Lasser